ASICS and the IAAF are delighted to announce a new multiple-year partnership with ASICS becoming the latest addition to the prestigious group of Official IAAF Partners.

As Official IAAF Partner, ASICS will be present at and involved in all IAAF World Athletics Series events including the 2017 IAAF World Championships in London, GBR (4-13 August 2017) and the 2019 IAAF World Championships in Doha, QAT.

As part of the agreement, ASICS will kit the officials and volunteers at all IAAF World Athletics Series events with ASICS’ footwear and apparel that will ensure the smooth running of these events. For ASICS this important partnership will allow a strategic expansion of its brand recognition internationally by association with the world’s top athletics events that are viewed by significant global audiences.

Read more: https://www.iaaf.org/news/press-release/asics-partnership-announcement